"Konfidence is a family business founded by the Regan Family back in the 1990's. They were looking for an exceptional learn to swim buoyancy aid for their own kids. At that time they couldn't find anything suitable and so took the decision to design one for themselves. They launched their best selling Original Konfidence Jacket in September 1998. The Konfidence jacket is designed to help children learn to swim and give both parents and kids confidence in and around the water.
The immediate success of the Konfidence Jacket has since led to the design and development of a range of exceptional baby swimming, learn to swim and products all with the same attention to detail and high quality materials.
Designed and tested in Cornwall, a county in the United Kingdom surrounded on three sides by water all our products are made with the care and attention. Still owned and run by by the same family Konfidence sells into 35 countries through 26 partners."